ANNHEUSER BUSCH - WE ARE ALL BREWERS
At Huge, we created a recruitment campaign that covered each step of the application process, but with new look and feel, so AB could compete with the likes of Facebook and Google at collegiate career fairs.
Role: Copywriter, Creative
give to get
We kicked off the recruitment campaign by giving college grads popular IG story covers.
We then took bits from AB's We Are All Brewers anthem and developed it into an eye catching recruiting tool for Facebook and Instagram.
We created striking videos showcasing what AB employees are doing to not only make the best beer, but a better world.
To encourage participation, we designed DM-able Instagram stories that asked followers which college should we be recruiting at next.
To showcase open positions, we transformed IG story highlights into a job board, that students can leverage, and share with friends and/or get more info.
We created a fun way to get past the typical, tough interview questions by creating an AB-themed MASH game. (Clicking on the video pauses it, thus generating results).
BREAK THE ICE
Nobody likes to talk about themselves, but we do love GIFs. So we created a gamified approach on getting to know candidates.
Sydney Estill (AD), Jillian Young (AD), Nicolas Perez-Molina (CW)