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Anheuser-Busch

ANNHEUSER BUSCH - WE ARE ALL BREWERS

At Huge, we created a recruitment campaign that covered each step of the application process, but with new look and feel, so AB could compete with the likes of Facebook and Google at collegiate career fairs. 

Role: Copywriter, Creative


give to get

We kicked off the recruitment campaign by giving college grads popular IG story covers.

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RecruiT 

We then took bits from AB's We Are All Brewers anthem and developed it into an eye catching recruiting tool for Facebook and Instagram.

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SHARE STORIES

We created striking videos showcasing what AB employees are doing to not only make the best beer, but a better world.   

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promote fairs

To encourage participation, we designed DM-able Instagram stories that asked followers which college should we be recruiting at next.

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POST JOBS

To showcase open positions, we transformed IG story highlights into a job board, that students can leverage, and share with friends and/or get more info.

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ASK questions

We created a fun way to get past the typical, tough interview questions by creating an AB-themed MASH game. (Clicking on the video pauses it, thus generating results).

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BREAK THE ICE

Nobody likes to talk about themselves, but we do love GIFs.  So we created a gamified approach on getting to know candidates.

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Sydney Estill (AD), Jillian Young (AD),  Nicolas Perez-Molina (CW)