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Anheuser-Busch

ANNHEUSER BUSCH - WE ARE ALL BREWERS.

At Huge, we were presented with a recruitment challenge from AB. - They wanted to compete with the likes of Facebook and Google at collegiate career fairs. So we took each step of the tedious application process and made it a more enjoyable, sharable experience.


give to get

We kicked off the recruitment campaign by giving college grads popular IG story covers.

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RecruiT 

We then took bits from AB's We Are All Brewers anthem and developed it into an eye catching recruiting tool for Facebook and Instagram.

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SHARE STORIES

We created striking videos showcasing what AB employees are doing to not only make the best beer, but a better world.   

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promote fairs

To encourage participation, we designed DM-able Instagram stories that asked followers which college should we be recruiting at next.

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POST JOBS

To showcase open positions, we transformed IG story highlights into a job board, where students can leverage and share.

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ASK questions

We created a fun way to get past the typical, tough interview questions by creating an AB-themed MASH game.

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BREAK THE ICE

Nobody likes to talk about themselves, but we do love GIFs.  So we created a gamified approach on getting to know candidates.

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Sydney Estill (AD), Jillian Young (AD),  Nicolas Perez-Molina (CW)