ANNHEUSER BUSCH - WE ARE ALL BREWERS.
At Huge, we were presented with a recruitment challenge from AB. - They wanted to compete with the likes of Facebook and Google at collegiate career fairs. So we took each step of the tedious application process and made it a more enjoyable, sharable experience.
give to get
We kicked off the recruitment campaign by giving college grads popular IG story covers.
We then took bits from AB's We Are All Brewers anthem and developed it into an eye catching recruiting tool for Facebook and Instagram.
We created striking videos showcasing what AB employees are doing to not only make the best beer, but a better world.
To encourage participation, we designed DM-able Instagram stories that asked followers which college should we be recruiting at next.
To showcase open positions, we transformed IG story highlights into a job board, where students can leverage and share.
We created a fun way to get past the typical, tough interview questions by creating an AB-themed MASH game.
BREAK THE ICE
Nobody likes to talk about themselves, but we do love GIFs. So we created a gamified approach on getting to know candidates.