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Hellmann's

HELLMANN'S - HELLMANN'S STANDARD

To help reduce food waste in the U.K., Hellmann’s created standardized portion sizes then worked with restaurants to list them on menus. Now when a guest is dining at a participating restaurant, they’ll be able to order what they want, and, how much of it they want. Crazy, right?

Role: Copywriter, Creative

Featured in We Love Ad.

Featured in Ads of the World.

Hridaynag Kooretti (AD) // Mauricio Borda (AD) // Nicolas Perez-Molina (CW)

Mentor // Laszlo Szloboda