Social Experiment

Kiehl’s - Social Experiment

Unless you snoop through their medicine cabinet how else would you know if he’ s a Kiehl’s man?

So, we conducted a Tinder social experiment (WE ACTUALLY DID THIS) using a common dating profile pic. We made two identical Tinder profiles, the only difference being that one had generic toiletries in the medicine cabinet in the background, and one had Kiehl's products in the background.

We tweeted about our results to Kiehl's. But ironically, Kiehl's proved to be the one person online whose attention we couldn't attract.


Adithya Venugopal (AD) | Andrew Weissman (CW) | Nicolas Perez-Molina (CW)